Digital Marketing has become a vast industry in the past few years. And it has become an essential skill for many whether you are a student fresh out of college looking for a lucrative and exciting career or you already own a business and want to boost your sales. Learning Digital Marketing also offers many exciting opportunities for a career – you can work in an office or you can become self employed by taking up freelancing gigs or you can do both. You can even set up multiple streams of income by venturing into affiliate marketing. The world is your oyster – take your pick. If you are a small business owner, you can boost up your sales through Digital Marketing tactics or If you outsource your marketing to an agency, it is always good to know whether someone is taking you for a ride. It’s a win-win all around!
But it can be a daunting task on which resources to choose from when you are just starting out. There is an immense amount of information on the web and for a beginner it can be pretty intimidating. But don’t worry, today I am listing down the best online resources to learn digital marketing and guess what these are all free of cost and come from reputable resources! Excited? So, let’s get started.
The best free online course in my opinion to learn Digital Marketing is to start with Google Digital Garage. They have multiple courses where you can learn Fundamental of Digital Marketing and get a clear understanding of all the basics. They provide certification when you pass a test at the end of the course, which can you can add to your LinkedIn profile to showcase your skills.
2. Google Ads:
Google itself provides all the information on how to run different google ads and at each end of lessons, pass a test after which you will become a google certified marketer. These certifications ensure a lot of weightage when you are applying for a beginner’s level position in Digital Marketing. Google has different sections for each of the following – Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement Certification with certifications.
Another free online course with a certificate by Google. Google Analytics is one of the most important web analytic tools. Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more.
One of the most informative free online courses to learn SEO is SEMrush’s Academy. When starting out with SEO, there is so much contradictory information on the web about SEO and its practices, that it becomes very confusing and intimidating. SEMrush Academy makes it very easy to understand the correct practices and what you should look out for. Start learning the basics with SEO Learning Path by Greg Gifford. Google will provide you with certifications for each of the learnings, which you can add to your Linkedin profile. I personally found this very helpful and also highly recommend following SEMrush on Linkedin as they share some of the most informative content there.
One pioneer in SEO, Moz offers a free online SEO training course through Udemy where all the fundamentals of SEO are explained in simple terms. From On page SEO, Site Audit to Link Building & Off Page SEO, they cover it all. Beginners in SEO can find a lot of useful information with a certificate of completion at the end.
HubSpot Academy offers free online courses with certifications which provide a lot of great value irrespective of your experience. Their Inbound Marketing course is one of the most preferred resources to learn about inbound marketing techniques and develop an understanding of core tactics of inbound marketing. Apart from these, they also provide courses in Social Media Marketing, Content Marketing, Email Marketing and many others.
If you are one of those people who need a little push and essentially great procrastinators (ahem, me!) you will find the below course very useful and life changing.
Deepak Kanakaraju is a well-known name in the field of Digital Marketing. Better known as Digital Deepak, he teaches Digital Marketing through his online course, has his own high traffic blog and also has his own agency – PixelTrack amongst other things. In the past year, Digital Deepak has come up with a unique program – Digital Deepak Internship Program.
This program is essentially a 12 week Digital Marketing Course for anyone who wants to learn Digital Marketing the practical way. From content creation to setting up your own website, from network building to lead generation, from running paid ads to create organic traffic, this internship program covers it all.
What’s more – you will also find an amazing community of like-minded people to share your success and find resolutions anywhere if you get stuck. These people are from all walks of life. Some are absolute beginners looking to start a career and some are looking to expand their knowledge with many in between.
For anyone who wants to learn Digital Marketing the practical way and without burning a hole in their pocket, I would absolutely recommend this Program. Register for the next batch today.
Still unsure? Why don’t you attend one of the many free webinar sessions that Deepak Kanakaraju conducts on various Digital Marketing topics? These webinars provide so much value and are free of cost, and many times are certificate bound. All you need to do is visit LearnDigitalMarketing.com and sign up with your Name and Email ID. You will receive a free online course with 25 lessons to learn digital marketing basics and then start receiving emails from Digital Deepak about all his upcoming webinars and different courses. Trust me when i say, this could change your life for the better.
Over to you!
With all the courses and resources mentioned above, you will become enveloped in the Digital Marketing world and become an expert in no time.
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Check out the below articles for some amazing content:
- Marketing – Actually Means – by Sandeep Bhansali
- Do you want to be popular in the Marketing world? – by Khyati Zaveri
- How To Generate First $1000 Dollars From Affiliate Marketing: A Complete Beginners Guide To Make Sale – by Pawan Sharma
- Unlimited Benefits of Facebook Advertising for the Businesses – Anitha Jagadeeswaran